Kids should not use tobacco products. We invest in a number of programs directed at helping reduce underage tobacco use.
Underage tobacco use is a complex issue for which there is no one simple solution. There is no single reason why young people engage in risky behaviors, such as experimenting with tobacco products, alcohol or drugs. Experts point to a variety of societal, environmental and personal factors that must be considered to help prevent these behaviors, and recommend a multi-faceted approach. That’s why we support a positive youth development approach to preventing underage tobacco use, emphasizing positive relationships and activities, and reducing risk factors. This approach can help kids make healthy decisions and resist a broad range of risky behaviors, such as tobacco use.
Grounded in this theory and guided by Altria’s Standards for Underage Tobacco Prevention
, we invest in programs and create an annual plan that is informed by societal expectations and comply with legal and regulatory requirements. Our efforts include:
- supporting programs and organizations that positively influence kids and their decision not to engage in risky behaviors like tobacco use;
- supporting trade programs, retailer training and legislative efforts that help prevent underage access to tobacco products; and
- taking steps designed to limit the reach of our brands and marketing materials to unintended audiences.
Learn more about our marketing approach
We support a variety of programs and initiatives to help reduce underage access to tobacco products, fund organizations that provide kids with the support they need to make healthy decisions, and support resources for parents to help them build the skills they need to help their children succeed and avoid risky behaviors, like using tobacco.
In 1998, we became the only smokeless tobacco manufacturer to reach an agreement with 45 state attorneys general. The agreement is known as the Smokeless Tobacco Master Settlement Agreement. Learn more about the agreement
In 2009, the Food and Drug Administration (FDA) was given broad regulatory authority over tobacco products. We supported this legislation. The law gave the FDA the authority to address a range of tobacco issues, including reducing underage tobacco use, encouraging cessation and communicating the health effects of tobacco products.
Visit Altria to learn more about Federal Regulation of Tobacco