As an operating company of Altria Group, U.S. Smokeless Tobacco Company is guided by Altria Group's Mission to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products.
Guided by Altria Group's Mission and Values, USSTC's role is to responsibly manufacture and market USSTC brands to adult tobacco consumers in a financially disciplined way.
The Mission guides and informs the business decisions at Altria Group and its operating companies, which pursue the Mission by focusing on four strategies:
1.
Invest in Leadership: We will invest in excellent people, leading
brands and external stakeholders important to our business
success.
2.
Align with Society: We will actively participate in resolving societal
concerns that are relevant to our business.
3.
Satisfy Adult Consumers: We will convert our deep understanding
of adult tobacco consumer needs into better, more creative and
more satisfying products.
4.
Create Substantial Value for Shareholders: We will execute our
business plans to create sustainable growth and generate
substantial return for shareholders.

The
Values shared by Altria Group and its operating companies, including USSTC, are the foundation for fulfilling our Mission and business strategies. Together, we strive to demonstrate these Values:
- Integrity, trust and respect
- Passion to succeed
- Executing with quality
- Driving creativity into everything we do
- Sharing with others