 | Jen P. Campbell
Vice President, Skoal
U.S. Smokeless Tobacco Brands
|
Jen Campbell serves as Vice President, Skoal, U.S. Smokeless Tobacco Brands, a subsidiary of U.S. Smokeless Tobacco Company. USSTC is a wholly-owned subsidiary of Altria Group. She has held this position since August 2010.
In her current role, Jen leads the brand team responsible for the marketing and strategic development of
Skoal and
Marlboro Smokeless.
Most recently, Jen served as Director of Marlboro Smokeless, USSTB, and she has held similar leadership positions at Philip Morris USA, another Altria company.
In her most recent role, she led the 2010 national retail launch of
Marlboro Snus, a smoke-free, spit-free tobacco product designed for adult smokers interested in smokeless alternatives to cigarettes.
Before joining PM USA in 2003, Jen worked as a marketing and advertising consultant for her own company. She previously served as Director, Account Management, for Giant Step, an interactive agency based in New York City. Jen began her career at the advertising and marketing firm of Leo Burnett.
